Paul Auster
We firmly believe that public, institutional and media relations are all activities which any firm can pursue with the minimum cost and the maximum performance. And of course, we truly believe that every story is unique and different from others.
This is the reason why Strategic Partners is born, to tell to several stakeholders – always with creativity and respect – the story of many companies. To build new narratives. To overcome crisis. To find new paths and opportunities.
Managing media relations effectively means far more than sending out press releases. It’s about building long-term relationships of trust with journalists, editors, and opinion leaders, understanding their needs, and providing content that truly resonates. We handle press kits, organize press conferences, manage interviews, and craft editorials and feature articles. We also monitor coverage daily and analyze brand perception to fine-tune strategies in real time. Our goal is to turn every piece of news into a story consistent with your values, ensuring your voice is always heard and recognized.
Building and consolidating a strong image is a process that applies to both organizations and individuals. For companies and institutions, we develop brand identity and reputation management strategies, creating visual and verbal communication guidelines, reputation campaigns, and thought leadership programs. For managers, professionals, and public figures, we design tailored personal branding paths, strengthening media and digital presence, defining personal narratives, and managing public exposure. Our approach combines storytelling, communication coaching, and targeted actions across the most effective channels to ensure consistency, authority, and recognizability in every context.
Reputation crises can stem from a negative article, an operational incident, or a surge of social media backlash. In every case, speed, method, and clarity are essential. We provide preventive services such as crisis manuals and spokesperson training, as well as direct interventions: we craft key messages, manage media relations, monitor the web in real time, and coordinate multichannel responses. Our aim is to limit immediate damage while turning the crisis into an opportunity to reinforce trust with stakeholders and the wider public.
Institutional positioning is never improvised: it is the outcome of analysis, relationships, and long-term strategies. We support companies, associations, and organizations in defining a clear and credible role within the political, economic, and social landscape. We manage stakeholder mapping, draft policy papers, organize roundtables, institutional events, and public affairs initiatives. Through ongoing dialogue with decision-makers and key stakeholders, we help build a solid institutional reputation, able to influence agendas and ensure your voice is heard at critical moments.
Social media are now the primary point of contact with the public, but they require skill and strategy. We design multichannel editorial plans, create engaging content (copy, visuals, videos, interactive formats), and manage daily interactions with the community. We track performance with social listening and analytics tools to optimize campaigns and strengthen digital reputation. We also provide social media management in sensitive situations such as product launches or crises, ensuring consistency, timeliness, and the right tone of voice.
The ability to mobilize public opinion and local communities is crucial to influencing political and institutional decisions. We design advocacy campaigns based on data and compelling storytelling, supported by grassroots activities: we engage citizens, associations, and interest groups through events, meetings, digital platforms, and participatory tools. We build networks of alliances and activate support movements that lend strength and legitimacy to our clients’ goals, fostering consensus and tangible results.
Every effective strategy starts with accurate information. We provide customized research services: political and media landscape analyses, perception and reputation studies, qualitative and quantitative surveys, and focus groups. We use media monitoring, social listening, and data analysis tools to deliver timely and actionable insights. Our research outputs are designed to be operational: not just reports, but strategic tools that guide informed decisions and help anticipate trends, risks, and opportunities.
