Strategic Partners

Stories happen only to those
who are able to tell them.

Paul Auster

We firmly believe that public, institutional and media relations are all activities which any firm can pursue with the minimum cost and the maximum performance. And of course, we truly believe that every story is unique and different from others.

This is the reason why Strategic Partners is born, to tell to several stakeholders – always with creativity and respect – the story of many companies. To build new narratives. To overcome crisis. To find new paths and opportunities.

What we do

Strategic Partners was founded with the aim of supporting leaders in the complex, super-connected, ultra-fast world of the 21st century. Our aim is to share with our clients long-term paths, not only aimed at communicating their image and their news – but mainly focused on increasing their value… and growing together.

MEDIA RELATIONS

MEDIA RELATIONS

We are constantly cultivating our strong relationships with leading Italian and international journalists to support our clients in achieving their communication goals and have a relevant impact on the media ecosystem.

PUBLIC AFFAIRS

PUBLIC AFFAIRS

We support our clients on a daily basis in their dialogue with public decision-makers, at all stages of their engagement activities, with the aim of transparently voicing their interests and building consensus within institutions.

DIGITAL STRATEGY

DIGITAL STRATEGY

We support companies by creating web contents and social media plans, as well as with activities of social media monitoring and intelligence.

CRISIS MANAGEMENT

CRISIS MANAGEMENT

When complex crises occur, our goal is not only to protect our clients' reputations, but to help them rise again, stronger than before. For each of our clients, we develop manuals to share with management and be ready to face the most difficult moments together.

REPUTATION BUILDING

REPUTATION BUILDING

One of our main tasks is to develop strategies to increase the value of our clients by identifying their objectives and messages.

INTERNATIONAL PROCESSES

INTERNATIONAL PROCESSES

We rely on a qualified network of international partners who enable our customers to expand their opportunities in the global context.

Strategies

INTRODUCTORY CONSULTATION

We examine what organisations do to be relevant and competitive in this fast-paced world, and develop strategies using intelligent tools and global resources to understand the implications of each of the choices our clients may deploy.

STRATEGIC PLANNING SESSION

With years of experience, our team has the skills and expertise to take your business to the next level. At Strategic Partners, we combine our insights and expertise to transform your processes and strategies. We are proud to help shape and improve the way our clients structure and manage their businesses.

BRANDING & POSITIONING ANALYSIS

Are you looking to develop your business but don't know where to start? Do you need help planning or launching your next project? Let us guide you. Any organisation can move forward with small incremental changes but building for the future in today's fast-moving and ever-changing environment means taking bold risks and making insightful decisions.

Sectors

FINANCIAL INSTITUTIONS

CONSULTANCY FIRMS

DIPLOMATIC INSTITUTIONS

INTERNATIONAL FUNDS

HEALTHCARE

ART & CULTURE

NON-PROFIT

INDUSTRIAL & INFRASTRUCTURES

About us

About us

Before becoming Strategic Partners, our company was called Chiaro & Tondo. Since 2000 we have invested in a constant understanding of the complex and changing communications landscape, adapting to technological developments and responding creatively to the challenges of the 21st century.

Our name, our team and our methods may have changed over the years, but our mission has remained the same:

To be recognised by our clients as the most successful, creative and cutting-edge consultancy agency in Rome.

The 21st century scenario according to Strategic Partners

Over the past few years, the communication landscape has changed radically, mainly due to the convergence and proliferation of media, the evolving mix of stakeholders and web developments; an increasingly central role is played by issues related to sustainable development and innovation, areas in which communication has to move hand in hand with concrete actions. The role of the communicator, in this context, is to work together with the client on an integrated path, starting from the corporate culture to the categories of stakeholders of interest, creating qualified synergies accompanied by the constant evolution of language and tools.

However, communication is not just about information. For Strategic Partners, communication involves above all

Our Founder

MANUELA RAFAIANI

Manuela is known for her extensive experience in communication and public affairs, reinforced by her background in journalism, politics and law. Manuela has been a partner at Brunswick Group; before that, she was founder and CEO of CT Srl, a boutique consultancy specialising in communications, public affairs and institutional relations with high-profile private and public sector clients.

Previously, she served as Head of Institutional Relations and Communications for Sviluppo Italia, the Italian Development Agency, and was Director of Romano Prodi’s Communications Committee – when he was elected Prime Minister in 1996. Manuela has also been Head of Communications for Colony Capital Ltd, Consorzio Costa Smeralda and Ravello Festival.

Team

Niccolò de Arcayne

Graduated in Political Science from the Catholic University of the Sacred Heart in Milan, he has been a visiting student at UCLA Los Angeles and Fudan University in Shanghai. Afterwards, he specialised in Public Affairs by attending specific Master’s courses on the subject at LUISS Guido Carli and the Business School of Sole 24 Ore.
Since 2014, he has worked as a consultant for leading national and international consulting firms and as investor relations & public affairs officer for a well-known Italian asset management company. During the last two years he has held the role of Head of Institutional and International Affairs at AIOP, the Italian Association of Private Hospitals, representing the interests of over 600 private healthcare structures before national (central and local) and European institutions.
Moreover, in 2016 he participated in the start-up phase of Strategic Partners

Giulia Aloisio
Graduated in International Politics and Sociology at City University of London, where she also got a Masters in Television Journalism, Giulia is specialised in international communications and public relations. After working as a consultant at Brunswick Arts in London, she was Edizione Holding’s Head of Communications in 2019; she then joined Aeroporti di Roma, where she was Head of International & EU Relations, as well as Head of the Group’s Communications Planning, while also contributing to manage digital strategy and special projects linked to communities’ engagement. She has a solid expertise in the fields of arts, infrastructures, sustainability and innovation. In her past as a journalist, she collaborated with CBS, Vice News and Associated Press. She is currently Strategic Partners’ Director of Communications & Strategy.
Antonella Mucciaccio

A media relations specialist with proven experience in press office activities, she has worked on several media campaigns in the fields of culture, art and entertainment. She began her professional career as a journalist, working between art, literature and entertainment with institutions, artists, publishing houses, theatres, festivals and leading companies in the world of culture. She has twenty years of experience in institutional communication and public relations.

Ottavia Munari

Born in Vicenza in 1998, after graduating from scientific high school, she obtained a bachelor’s degree in Philosophy, International and Economic Studies at Ca’ Foscari University in Venice. In July 2022, she graduated in Global Management and Politics at LUISS Guido Carli University. During her last year at the university, she worked at the Luigi Einaudi Foundation in Rome, dealing with the organization of events and publishing activities in a variety of policy areas.
Currently, she works at Strategic Partners as Account Executive.

Our Values

We work hard to be supportive, creative, ethical, unique and light. We passionately and determinedly support associations that fight against inequality of all kinds. We believe in and protect the dignity and value of the individual and every living being, and we promote sustainability in all its many forms. Therefore, we have chosen to provide our professional services to corporations, companies and institutions that share the same values as we do. We cultivate the dream of a better world and, when we can, we play. With the utmost seriousness.

Contacts

Via Frattina, 41
Roma

info@strategic-partners.org

Strategic Partners

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