Stories happen only to those
who are able to tell them.
Paul Auster
We firmly believe that public, institutional and media relations are all activities which any firm can pursue with the minimum cost and the maximum performance. And of course, we truly believe that every story is unique and different from others.
This is the reason why Strategic Partners is born, to tell to several stakeholders – always with creativity and respect – the story of many companies. To build new narratives. To overcome crisis. To find new paths and opportunities.
What we do
Strategic Partners was founded with the aim of supporting leaders in the complex, super-connected, ultra-fast world of the 21st century. Our aim is to share with our clients long-term paths, not only aimed at communicating their image and their news – but mainly focused on increasing their value… and growing together.
MEDIA RELATIONS
MEDIA RELATIONS
PUBLIC AFFAIRS
PUBLIC AFFAIRS
DIGITAL STRATEGY
DIGITAL STRATEGY
CRISIS MANAGEMENT
CRISIS MANAGEMENT
REPUTATION BUILDING
REPUTATION BUILDING
INTERNATIONAL PROCESSES
INTERNATIONAL PROCESSES
Strategies
INTRODUCTORY CONSULTATION
We examine what organisations do to be relevant and competitive in this fast-paced world, and develop strategies using intelligent tools and global resources to understand the implications of each of the choices our clients may deploy.
STRATEGIC PLANNING SESSION
With years of experience, our team has the skills and expertise to take your business to the next level. At Strategic Partners, we combine our insights and expertise to transform your processes and strategies. We are proud to help shape and improve the way our clients structure and manage their businesses.
BRANDING & POSITIONING ANALYSIS
Are you looking to develop your business but don't know where to start? Do you need help planning or launching your next project? Let us guide you. Any organisation can move forward with small incremental changes but building for the future in today's fast-moving and ever-changing environment means taking bold risks and making insightful decisions.
Sectors
FINANCIAL INSTITUTIONS
CONSULTANCY FIRMS
DIPLOMATIC INSTITUTIONS
INTERNATIONAL FUNDS
HEALTHCARE
ART & CULTURE
NON-PROFIT
INDUSTRIAL & INFRASTRUCTURES
About us
About us
Before becoming Strategic Partners, our company was called Chiaro & Tondo. Since 2000 we have invested in a constant understanding of the complex and changing communications landscape, adapting to technological developments and responding creatively to the challenges of the 21st century.
Our name, our team and our methods may have changed over the years, but our mission has remained the same:
To be recognised by our clients as the most successful, creative and cutting-edge consultancy agency in Rome.
The 21st century scenario according to Strategic Partners
Over the past few years, the communication landscape has changed radically, mainly due to the convergence and proliferation of media, the evolving mix of stakeholders and web developments; an increasingly central role is played by issues related to sustainable development and innovation, areas in which communication has to move hand in hand with concrete actions. The role of the communicator, in this context, is to work together with the client on an integrated path, starting from the corporate culture to the categories of stakeholders of interest, creating qualified synergies accompanied by the constant evolution of language and tools.
However, communication is not just about information. For Strategic Partners, communication involves above all
- Building trusting relationships with our clients and stakeholders
- Influencing behaviour by developing strategic plans
- Building, promoting and protecting the reputation of our clients
- Supporting clients in understanding rapidly changing business challenges
Our Founder
Manuela Rafaiani
Manuela is known for her extensive experience in communication and public affairs, reinforced by her background in journalism, politics and law. Manuela has been a partner at Brunswick Group; before that, she was founder and CEO of CT Srl, a boutique consultancy specialising in communications, public affairs and institutional relations with high-profile private and public sector clients.
Previously, she served as Head of Institutional Relations and Communications for Sviluppo Italia, the Italian Development Agency, and was Director of Romano Prodi’s Communications Committee – when he was elected Prime Minister in 1996. Manuela has also been Head of Communications for Colony Capital Ltd, Consorzio Costa Smeralda and Ravello Festival.
Team
Giulia Aloisio
Director, Communications & Strategy
Graduated in International Politics and Sociology at City University of London, where she also got a Masters in Television Journalism, Giulia is specialised in international communications and public relations. After working as a consultant at Brunswick Arts in London, she was Edizione Holding’s Head of Communications in 2019; she then joined Aeroporti di Roma, where she was Head of International & EU Relations, as well as Head of the Group’s Communications Planning, while also contributing to manage digital strategy and special projects linked to communities’ engagement. She has a solid expertise in the fields of arts, infrastructures, sustainability and innovation. In her past as a journalist, she collaborated with CBS, Vice News and Associated Press. She is currently Strategic Partners’ Director of Communications & Strategy.
Camilla Olivieri
Head of Media Relations
Graduated in Modern Literature from the Università Cattolica del Sacro Cuore in Milan, she furthered her education in Rome with a full-time Master’s program at Il Sole 24 Ore Business School in Corporate Communication, Lobbying, and Institutional Affairs. Afterwards, she earned a magna cum laude Master’s Degree in Biomedical and Scientific Communication from the University of Rome La Sapienza. Her professional journey, marked by significant and different experiences, began in the Communications & Public Affairs department at Unicredit. Later, Camilla actively contributed in the working group for the electoral campaign of a candidate for the Chamber of Deputies, and in parallel she was involved in the launch of the Eastwest European Institute. During her postgraduate studies, she worked with the Press Office Manager of the Fondazione Policlinico Universitario Agostino Gemelli IRCCS of Rome and, thereafter, she worked on the corporate rebranding project of Gemelli Medical Center SpA SB. Here, she closely cooperated with interdisciplinary teams, developing advanced skills in both internal and external strategic communications, with a particular emphasis on the Healthcare sector. Camilla is a passionate, dedicated and committed to developing projects combining effective communication and social impact. She is currently Head of Media Relations at Strategic Partners.
Lucia Toffanin
Advisor, Public Affairs
Graduated in Law at the University of Turin, she moved to Rome where she attended a Master in Politics and International Relations at LUMSA, doing an internship at the ICQRF of the Ministry of Agriculture. She specialised in national and international institutional affairs, working in highly regulated sectors such as tobacco and infrastructure. Over the years she expands her expertise in the areas of sustainability and innovation. After working for Japan Tobacco International Italia as government relations and anti-counterfeiting specialist from 2015 to 2021, she held the position of Director General of the most important Italian intellectual property protection association, INDICAM. In May 2022 she joined Aeroporti di Roma as Head of Institutional Relations. In AdR, she managed and coordinated the Pact for the Decarbonisation of Air Transport, the first Italian alliance between public and private stakeholders in the aviation and energy sector. Since January 2024 she has been General Manager of RiCircola, an innovative start-up, which she helped found, focused on circular economy and sustainability projects. At Strategic Partners she holds the role of Senior Advisor for Public Affairs.
Andrea Patumi Guerrieri
Senior Advisor for Digital Communication
Andrea has a solid experience in the legal and marketing sector, gained first through his studies in law and a master’s degree in Social Strategy and Personal Branding, as well as during his long experience in the international arena, mainly between Paris and New York. Until 2022, Andrea held senior roles in a prestigious American agency, before founding his own holding company, with the aim of combining his ethical and legal knowledge with an innovative vision in the field of strategic branding to provide increasingly integrated and cutting-edge positioning services – media and institutional. Passionate about travel, photography and creative writing, Andrea joined the Strategic Partners team in 2023 as Digital Communications’ Senior Advisor, putting his expertise at the service of clients and representing SP in Milan, where he currently resides.
Gioia Zanobini
Junior Communication and Public Affairs Specialist
Gioia Zanobini obtained her Master’s degree in Digital Communication & Marketing, with a grade of 110 cum laude at the LUMSA University in Rome, specialising in communication and corporate social responsibility (CSR). During an Erasmus study period in Finland, she deepened her communication techniques and focused on sustainability issues. She worked at the “Sustainability Planning & Performance Management & Human Rights” unit of the Enel Group, focusing her work on human rights reporting in sustainability reporting. She then worked in the ‘Communication and Sustainability’ department of Comin & Partners, where she drafted corporate communication and sustainability projects, also dealing with their implementation. Previously, she gained experience in the communication sector at Geo Smart Campus. She currently works as a Junior Communications & Public Affairs Specialist at Strategic Partners.
Lucrezia De Lellis
Media Relations Assistant
After completing a Bachelor’s degree in Modern Languages and Literatures and a Master’s
degree in Publishing & Writing at Sapienza University of Rome, she attended Monica Pirozzi’s course Copy Gateway Mastermind. She is a press officer, a copywriter and a writer, writing about sustainability and culture on a local publication. Lucrezia won various literary competitions and her poetry collection,
“Incandescente”, published by Eretica in 2022, was shortlisted for Premio Strega Poesia
in 2023. She is a Junior Account Executive at Strategic Partners.
Our Values
